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Alicja O'Malley has a diverse work experience in digital marketing and hospitality. Alicja is currently the Head of PPC at Neilson Financial Services, where they previously held roles as Senior PPC Manager and PPC Manager. Prior to that, they worked as a Senior PPC Specialist at Wakacje.pl S.A., where they were responsible for driving paid traffic and managing campaigns. Alicja also has experience as a Senior PPC Marketing Specialist at EasySend and as a Paid Media Manager at Click&GoHolidays. Earlier in their career, they worked in various marketing and operations roles at Fitzpatrick Lifestyle Hotels, Clarion Hotel Dublin City IFSC, The Morrison A Doubletree By Hilton, Galway Bay Hotel, Holiday Inn Hotel & Suites, and Weetwood Hall Conference Centre and Hotel. Overall, they have a strong background in PPC and digital marketing, with a focus on driving online sales and improving ROI.

Alicja O'Malley's education history is as follows:

From 2003 to 2008, they attended Gdynia Maritime University and obtained a Master of Business Administration (MBA) degree in Business Administration and Management.

In 2006 and 2007, they studied at Munster Technological University, where they earned a Bachelor of Business Administration (BBA) degree in Hotel and Catering Management.

In 2009 and 2010, they enrolled at Dublin Business School for a Selling and Sales Management Diploma.

In 2012 and 2013, they pursued a FETAC Diploma in Digital Marketing at Irish Times Training.

Additionally, they have obtained several certifications, including Introduction to Universal App Campaigns from Google in January 2018, Digital Marketing Online training from The Digital Garage in May 2017, Marin Certified Search Specialist from Marin Software in February 2016, and various Google Ads certifications, such as Google Ads Apps Certification, Google Ads Display Certification, Google Ads Search Certification, and Google Shopping Ads Certification, all obtained in February 2021 from Google Digital Academy (Skillshop).