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Shelly Matalon Amir is a seasoned professional with extensive experience in marketing, management, and financial advisory roles. Currently serving as Consultant & Head Of Marketing at Negev since January 2019, Amir also holds directorial positions at SureTec, Top Ramdor, and Discount Capital. As a University Lecturer at Tel Aviv University’s Coller School of Management since January 2020, Amir shares expertise in business and economics. Previous roles include Foundation Manager at Poalim in the Community, Economic Advisor to the Chairman of the Board at Bank Hapoalim, and positions at Investec and Y.L.R. Capital Markets Ltd. Education includes a Master of Business Administration and Economics and a Bachelor of Management and Economics, both from Tel Aviv University.