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Eric van der Hijden is an experienced professional in the healthcare sector with a focus on strategic advice and policy development. Currently serving as a member of the advisory board at Carend and as Manager of Strategic Advice at Zilveren Kruis since 2015, Eric also participates in key initiatives such as the matching care working group at the Dutch Healthcare Authority and leads research on appropriate care at the Talma Institute. Eric's extensive background includes directorship at StrategieConsult and teaching roles at Erasmus Centre for Healthcare Governance, showcasing expertise in strategic marketing, healthcare insurance systems, and organizational leadership. Education credentials include a doctorate in Medical Sciences from Utrecht University, executive education from Harvard Business School, and additional training in foresight at the Institute for the Future in Palo Alto.