Serah Nanjaya is a seasoned professional specializing in data commercialization and experience design within the financial services sector. Currently serving as the Head of Data Commercialisation at Nedbank since January 2021, Serah has been instrumental in establishing the Information Design capability and streamlining communication through a standardized visual language. Previous roles include Portfolio Head of Experience Design for Customer Journeys at Standard Bank Group, and various leadership positions focused on client experience design at Rand Merchant Bank and Nedbank. Serah's academic credentials include a recent degree in Data Visualisation & Information Design, alongside various leadership and design certifications from prestigious institutions.