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Gerben Olthof has extensive experience in marketing and design, currently holding the position of Creating Designed Content with Passion at Nedap Retail since January 1995. With roles as Senior Graphic Designer & Brand Manager, Marketing Manager for Visual Identity, and Marketing Designer, Olthof focuses on brand strengthening, communication design, and visual identity management for a global audience. Additionally, Olthof is a Freelance Photographer specializing in equestrian driving sports and classic car rallies as part of the Driving Images venture, which began in January 2017. Previous professional experiences include mechanical engineering and technical writing, complemented by an educational background in automotive mechanics and mechanical engineering.