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The Product Development and Engineering team at NCSolutions is responsible for designing, developing, and maintaining the company's advanced marketing performance analytics products. This team leverages big data to create innovative solutions that accurately measure and enhance advertising effectiveness across various media platforms, such as television, print, radio, and the web. They collaborate closely with other departments to ensure that NCS's offerings meet the evolving needs of marketers and media companies, enabling them to target and measure advertising impact based on actual offline sales.