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Sonia Lee

Business Marketing Manager at NCSoft

Sonia Lee is a seasoned marketing professional with extensive experience in the gaming industry. Currently serving as a Business Marketing Manager at NCSOFT since May 2023, Sonia has a proven track record that includes significant roles at Wonder People, YG Entertainment, Netmarble, Gravity, and Cidus. At Wonder People, Sonia led marketing campaigns for notable titles such as the PC shooting battle royale game "Super People" and worked on various global user acquisition efforts. While at YG Entertainment, Sonia directed the overall business for the rhythm game "Beat EVO YG" and managed partnerships with major companies like Samsung Electronics and Riot Games. With expertise in launching and marketing PC, mobile, and web games, as well as a solid foundation in project management and strategic partnerships, Sonia has consistently delivered successful marketing initiatives throughout a career that began with a degree in Marine Transportation from Korea Maritime and Ocean University.

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