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Data Analytics and Insights

About

The Data Analytics and Insights team at NBCUniversal leverages advanced analytics and measurement techniques to drive strategic decision-making across the company's diverse media and entertainment portfolio. By analyzing viewership data, audience behavior, and market trends, the team provides actionable insights that enhance programming strategies, optimize distribution, and improve marketing effectiveness. Their work supports various departments, including sports programming, news operations, and content production, ultimately aiming to enhance viewer engagement and business performance.