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Traci Lee is a highly experienced media consultant and digital strategist, currently serving as the Director of Social for E! News at NBCUniversal since September 2024. With a versatile background spanning freelance media strategy, editorial operations, and audience engagement, Traci has worked with prominent organizations including Gannett | USA TODAY NETWORK, The Walt Disney Company, and Sony Pictures Entertainment. Notable achievements include spearheading successful digital strategies for "Jeopardy!" and "Wheel of Fortune," as well as overseeing the creation of NBC Asian America to enhance coverage of Asian American and Pacific Islander news. Traci holds a B.A. in Literary Journalism from UC Irvine.