Sydney Thompson is a highly experienced marketing analytics professional currently serving as the Director of Marketing Analytics & Technology at NBCUniversal since July 2024. Previously, Sydney held the position of Senior Manager of Digital Marketing Business Intelligence & Analytics at The LYCRA Company, where responsibilities included establishing and expanding digital analytics practices and collaborating with global leadership to enhance strategic initiatives. Sydney's career includes various roles at Jostens, including Business Intelligence Manager and Digital Analytics Manager, focusing on optimizing eCommerce strategies and consumer engagement. Additional experience includes positions at TAJ Technologies Inc., Target, and Schneider Electric, contributing to marketing and business intelligence efforts across diverse industries. Sydney holds a BS in Finance from Miami University, complemented by a thematic sequence in European Culture and Society.
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