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Alejandro de Pando is an accomplished marketing professional with extensive experience in franchise marketing across Mexico and Latin America. Currently serving as Franchise Marketing Manager at NBCUniversal since October 2019, Alejandro leads regional marketing campaigns for core franchises, ensuring effective collaboration on creative assets like TV, OOH, and digital marketing. Previously at Hasbro from September 2012 to October 2019, Alejandro held various positions including Marketing Brand Manager for notable franchises such as NERF, TRANSFORMERS, and partner brands like Marvel and Star Wars. Alejandro began the marketing journey as a Marketing Trainee and accumulated experience in student government as President at Universidad Panamericana, where leadership efforts contributed positively to the student body. Alejandro holds a degree in International Business Administration with a focus on Marketing from Universidad Panamericana.