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Melissa Worthington is a seasoned marketing professional with extensive experience in customer relationship management (CRM) and digital marketing. Currently serving as Senior Director, CRM Lifecycle Lead - Digital at the National Basketball Association since November 2022, Melissa's previous roles include Director of CRM at Goldbelly and Senior Manager positions at Walmart and Jet, where responsibilities encompassed CRM, retention marketing, and optimization of email and mobile push strategies. Melissa's foundational experience includes marketing roles at The Vitamin Shoppe and Sultan Healthcare. An MBA with a concentration in Marketing Analytics from Penn State University complements a Bachelor of Science in Marketing from the University of Delaware and a high school diploma from Bergen County Academies.