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Kevin Scheitrum is an accomplished professional with extensive experience in content marketing, optimization, and storytelling within the sports industry. Currently serving as the Associate Vice President of Content Personalization & Optimization at the NBA, Kevin has previously founded Out Pitch Media and led content marketing for NBA Top Shot at Dapper Labs. Prior roles at the NBA include Director of Content Optimization & Publishing and Senior Manager of Digital Products - International Content. Kevin's marketing expertise was further solidified during tenure as Vice President of Marketing at The Bronx Brewery and through various writing and editorial positions, including contributions to NCAA.com and the Boston Herald. A graduate of Boston University with a Bachelor's degree in American History, Kevin combines a rich background in sports and media to deliver compelling narratives and engage audiences effectively.