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Briana Maxwell is a seasoned social media professional with extensive experience in the sports industry. Currently serving as NBA Social Content lead at the National Basketball Association since March 2024, Briana oversees content across Meta platforms, analyzing performance metrics and developing strategies for enhanced engagement. Previously, as Social Media Manager for the Oklahoma City Thunder, Briana managed numerous accounts and contributed to successful campaigns, including the NBA All-Star Voting. Experience includes roles as Social Media Manager for USSSA, Sports Videographer for WCJB TV20, and Sports Radio Producer for Entercom, among others. Briana holds a Master's degree in Sport Management and a Bachelor's degree in Telecommunications from the University of Florida.