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Sally Bunnell began their career in entertainment in 2000 as an On Air, Production/Sales for Waitt Media Inc. Sally then worked as a Runner for ABC Sports in 2003, followed by a role as an Intern to Paul Shaffer & the CBS Orchestra for The Late Show with David Letterman in 2005. In the same year, they were also a Country Music Correspondent for The Music Network. Bunnell then worked for Razor & Tie from 2008 to 2017, first as a Coordinator/Associate Producer, then as a Sr. Producer, Creative Development, Vice President, Video Production, and finally as SVP Production & Development / Creative Director. In 2017, they were a Music Entertainment & Video Production Consultant and in 2018, they became Founder & CEO of Navi Savi.

Sally Bunnell holds a Bachelor of Science (B.S.) in Marketing from the University of Nebraska-Lincoln, as well as a Bachelor of Arts (B.A.) in Broadcast Journalism from the same university.