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Jeeyoon Lee has accumulated extensive experience in strategic planning and business development, currently serving as a Strategy & CEO Staff at NAVER FINANCIAL since February 2021, focusing on strategy and research within the payments sector. Previously, Jeeyoon worked at Hyundai Card, Life, Capital, and Commercial from January 2015 to February 2021 in various roles, including Assistant Manager in Payment Business Planning and the Blockchain Business Team, where responsibilities included establishing blockchain project strategies and improving existing business processes. Key projects involved overhauling online credit card payment structures and exploring international market expansion. Jeeyoon began a career in consulting with research assistant positions at prominent firms such as The Boston Consulting Group and Bain & Company. Academically, Jeeyoon holds a Bachelor's degree in Business Administration from Yonsei University and has also studied at the University of North Carolina at Greensboro.