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Tamara Sanchez is a seasoned professional with extensive experience in digital marketing and customer service across various industries. Currently, as a Digital Optimisation Experience Manager at NatWest Group, Tamara evaluates website traffic metrics and enhances the digital customer experience through data analysis. Previous roles include Brand Manager, where strategic vision, team management, and marketing performance metrics were key responsibilities, and a Backup Analyst Apprentice focused on incident management and customer support. Tamara started the career in customer service roles, including positions at Halifax and Lidl UK, honing skills in customer relations and operational efficiency. Educational credentials include a postgraduate degree in Digital Marketing and a BA (Hons) in Journalism and Digital Media, supplemented by IT qualifications in DevOps and Computer Science.