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Dan Simkins is a seasoned Creative Director with extensive experience in design and leadership roles across various companies. Currently serving as Creative Director at NatWest Group since October 2024, Dan previously held positions such as Associate Design Director at Hugo & Cat from July 2022 to October 2024 and Lead Experience Designer at Appnovation from November 2020 to July 2022. Dan co-founded the design agency kith+kin, which focused on brand development, web design, and eCommerce, and worked as Design Lead at Brilliant Basics, managing design projects for high-profile clients like Telenet. Early career experiences include Art Director at Studio20a and multiple roles at Cubiqdesign Ltd. Dan holds a Bachelor's degree in Graphic Design from Nottingham Trent University, completed in 2009.