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Aleena Salman is a Digital Product Owner at NatWest Group since September 2023, focusing on mobile banking app enhancements with an emphasis on user-centric design and functionality. Prior experience includes roles as a Digital Transformation Graduate and Influencer Marketing Associate at CTZN Cosmetics, where relationship management with creators on various platforms was pivotal. Additional roles encompass a Change and Business Solutions Intern at NatWest Group, a Coaching Leader at the University of Edinburgh Business School, and various leadership positions within university associations. Aleena's educational background comprises a Master of Arts in Business Administration and Management from the University of Edinburgh, complemented by advanced level qualifications and GCSEs from GEMS Education.