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Serena Piccininni

Associate Brand Manager at Natuzzi

Serena Piccininni is a Project Management Officer at Natuzzi since July 2021, responsible for reporting directly to the Global Gallery Director for all brands, including Natuzzi Italia and Natuzzi Editions. Previous roles at Natuzzi include Project Management Officer for Natuzzi Editions - Divani&Divani, Product Manager overseeing product development and performance monitoring, and Retail Merchandiser focusing on retail strategy and brand positioning. Prior experience includes a Business Analyst role in the Retail Merchandising Team and an internship in Wholesale account management. Serena holds a Master's degree in Economics and Management with a major in International Management from Università LUM, a Master's certificate in Management and Technology focusing on Risk Management from Luiss Business School, and a Bachelor's degree in Business Economics from Università LUM.

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