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Niv Yanovitch is a Marketing Automation Specialist at Data Pro Proximity since August 2021, responsible for managing end-to-end automated marketing campaigns, including discovery, implementation, segmentation, analysis, and optimization across multiple channels such as email, WhatsApp, and SMS. Prior to this role, Niv served as a Data Analyst at mihi.market from June 2020 to August 2021, where site performance was analyzed using Google Analytics and measurement plans were implemented with Google Tag Manager. Niv holds a degree in Industrial and Management Engineering with a focus on Information Systems from Shenkar (2016-2020) and is currently pursuing an MSc in Business Management with a specialization in Business Data Analytics at Tel Aviv University since October 2021.