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Susana Garcia Escobar is a seasoned marketing professional with extensive experience in brand activation and marketing strategy. Currently, Susana holds the position of Brand & Marketing Activation at Natura &Co since July 2023. As Co-Founder of El Jerarca Café since July 2018, Susana has been involved in the production and commercialization of specialty coffee from Antioquia. Previous roles include Senior Analyst for Brand & Marketing Activation at Avon, where Susana co-led innovation selection processes, and as Marketing and Commercial Development Leader at Simii Design - BANS GROUP, executing marketing strategies for brand growth. Educated at prestigious institutions, Susana holds a Master's degree in Luxury and Brand Management from Savannah College of Art and Design and has a strong academic background in International Business and Digital Marketing.