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Rob Groot is a seasoned Senior Creative Copywriter at Wavemaker, specializing in notable brands such as SkyShowtime, Ziggo, Lexus, and Vodafone since February 2022. With extensive experience in creative copywriting across various agencies, including Blauw Gras and NATWERK, Rob has contributed to campaigns for high-profile clients like Samsung and New York Pizza. Additionally, Rob serves as a board member and volunteer for Nationale Vereniging de Zonnebloem, focusing on connecting individuals with and without disabilities. Educational qualifications include a post-graduate degree in Creative Concept Development from Hallo© Academy and a Bachelor's degree in Communication & Multimedia Design from Amsterdam University of Applied Sciences.