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David Dedden is an experienced product management and user experience professional, currently serving as Vice President of Product Management at Pens.com since July 2018. Dedden has a diverse career, previously holding various roles including Senior Director of Product Management and Global Director of Site Optimization at the same company, where responsibilities included designing and A/B testing site experiences based on data analysis. From February 2018 to April 2024, Dedden operated as a User Experience Consultant at Baeleen, LLC, managing a digital marketing agency focused on UX design and web development. Earlier experience includes roles as Web Development Revenue Manager at Road Runner Sports and Chief Operating Officer at Autofusion, where Dedden led significant digital marketing initiatives and user experience testing. Dedden began the career as a Web Developer at California Horsetrader and has also contributed to research and marketing efforts at Environmental Health Clinic + Lab and UC San Diego. Dedden holds a BA in Interdisciplinary Computing from UC San Diego.