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Laurel Zacher is an accomplished marketing professional with substantial experience in the multifamily housing industry. Currently serving as Chair of the Marketing & Resident Engagement Committee at the National Multifamily Housing Council, Zacher also contributes strategic insights at Zillow as a member of the Rentals Advisory Board. Previously, Zacher held the position of Vice President of Marketing & Customer Engagement at Security Properties Residential, overseeing marketing strategies for a portfolio valued at over $6.08 billion. Additional experience includes leadership roles at Weidner Apartment Homes and Bigos Management, where Zacher significantly drove occupancy and revenue growth through innovative marketing strategies. Zacher holds a Bachelor's degree in Business Administration with a focus on Marketing from California State University-Long Beach.