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Karin Tzadok serves as the Head of Digital Products at the National Library of Israel since April 2018. Prior to this role, Karin was the Head of Customer Experience and Digital Marketing PMOs at EL AL Israel Airlines from May 2014 to April 2018, where leadership in digital customer experience was a key responsibility. Earlier experience includes being the UX Manager at Matrix Experience, which focused on user-centered design across multiple platforms, and a Senior Account Manager at Netwise Experience, leading digital strategy and account management. Karin's career began at Partner as a Product Manager, overseeing product lifecycle management. Educational credentials include an ongoing M.A. in Design for Innovation and Entrepreneurship from The College of Management Academic Studies and a B.A. in Business, Management, and Marketing from The College for Academic Studies, among other relevant certifications in project management and culinary arts.