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Amir Orni serves as the Director of Marketing & Innovation (CMO) at the National Library of Israel since July 2016, overseeing the marketing strategies for the institution dedicated to preserving Jewish cultural heritage. In addition, Amir has been a Digital Consultant & Lecturer at Habetzefer since January 2019. Previously, Amir held the position of Director of Digital Marketing & eCommerce at Issta from August 2014 to September 2016, overseeing comprehensive marketing and digital initiatives for Israel's largest travel group. Amir co-founded and served as CEO at צלם שלם, and held roles as Head of Digital & eCommerce at EL AL and CEO of the Jerusalem Post online edition. Educationally, Amir holds a Bachelor's degree in Business and Commerce from The College of Management Academic Studies, completed in 2000.