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Sheila Farina is a Director at National CineMedia (NCM) with a background in strategic insight and analytics. Before their current role, Sheila held positions at Wieden + Kennedy and Musicians On Call. With experience working with clients such as Arista Records and Koch Entertainment, Sheila has also served as a marketing consultant. Sheila has a B.A. in Psychology from Denison University and studied Italian language and culture at Syracuse University in Florence, Italy.