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Marie-Pier Falardeau-Drouin is an experienced digital marketing professional currently serving as Lead Acquisition Numérique at NBOC since February 2022. Previously, Marie-Pier held several key positions at Videotron from March 2014 to February 2022, including Gestionnaire Principale Commerce Électronique and Gestionnaire, Canaux Numériques, where responsibilities included the creation of mass and targeted digital campaigns and the design of digital strategies to meet business needs. Earlier experience includes managing web projects at Brault et Martineau and consulting for Cirque du Soleil on Internet and Interactive Media. Marie-Pier began their career with internships in marketing and sales at Maison Ethier and Laura Secord, respectively. Educational qualifications include a M.Sc. in E-Commerce Management and a B.A.A. in Marketing from Université de Sherbrooke.