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Robert McKinney has extensive experience in the sports marketing industry. Robert began their career at Octagon, where they worked as an Account Director from 2006 to 2015. In 2015, they joined NASCAR and held various leadership positions, including Senior Director and Managing Director of Driver and Team Marketing. Robert is currently serving as the Managing Director, responsible for overseeing driver and team marketing strategies.

Robert McKinney attended the University of North Carolina at Pembroke from 2001 to 2005, where they pursued a degree in Business Administration with a focus on Management.