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LENG JING is a seasoned creative professional with extensive experience in various leadership roles, including Creative Director at Narya.ai and Creative Partner at dontbelieveinstyle, both since 2021. As the Founder of Notinstudio since 2019 and Creative Director at Paranounce, LENG has demonstrated strong entrepreneurial and creative leadership skills. Additionally, LENG served as a Book Author at the Royal College of Art and has held key roles within notable organizations such as A.Cloud, The British Museum, and Christie's. LENG holds a Master of Arts in Creative and Cultural Entrepreneurship and a Postgraduate Diploma in Creative and Culture Studies, both from Goldsmiths, University of London.