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Valeriya Kushchuk is a seasoned digital marketing specialist with extensive experience in paid acquisition and social media strategies. Currently employed as a Paid Acquisition Specialist at Coinmotion since October 2020, Valeriya manages Google and Facebook Ads while exploring new acquisition channels. Valeriya has held significant roles in various organizations, including as a Digital Marketing Specialist at Rehaboo! and LullaMe, where responsibilities included developing content strategies and executing social media campaigns. Previous experience includes positions at Ultrahack and Outloud Oy, focusing on community engagement and brand awareness. Valeriya’s foundational career includes journalism roles in Russian media outlets, complemented by a Master's degree in Social Sciences from the University of Helsinki and a Bachelor's degree in Journalism from Lomonosov Moscow State University.