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Juci Luca currently serves as Gerente Executiva Produto e P&L at NaPista, starting in September 2024. Previously, Juci held various leadership roles at banco BV from October 2013 to August 2024, including Gerente Ecossistema Auto e Parcerias, where responsibilities included expanding non-financial product offerings for auto clients, enhancing customer acquisition strategies, and overseeing investment portfolio management and partnerships. Earlier positions at banco BV encompassed Group Product Manager, Senior Product Manager, and roles in new business and corporate venture capital, focusing on market analysis and startup investments. Juci's career began at Banco Santander, holding positions such as Business Development Analyst and Junior Analyst in Corporate Finance, and also includes a role as a Business Education Teacher at Senac São Paulo. Juci Luca holds an MBA in Controllership and Business Strategy from Pontifícia Universidade Católica de São Paulo and a Graduate degree in Business Administration from Universidade Nove de Julho.