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Lehumo Pheme is a Creative Copywriter at Naked, and previously held the position of O25 Copywriter at Ogilvy South Africa. In an earlier role at Respublica (Pty) Ltd, Lehumo served as a Residence Anchor for both Sports and Digital. Academic qualifications include a Bachelor of Arts in Communication from the University of the Free State, completed between February 2019 and June 2022, along with a BA in Communication Studies attained from the same institution during 2019 to 2021.