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Daniela Moya Becerra is a User Experience Research Lead for HP at Nacar Design, where leadership of user research initiatives for the Large Format Printing business is a key responsibility. With extensive experience in user experience research across various industries, Daniela previously served as a Senior UX Researcher at Glovo, providing insights for B2B products, and as Design Research Manager at Fjord, overseeing user research and design projects for global clients. Additional expertise includes senior roles in user research and innovation strategy at INSITUM and trend spotting at TrendWatching. Daniela has also contributed to digital communications and brand strategy at agencies such as Room 23 and Dialogistica, and holds a Master's degree from the University of Buenos Aires and a Licentiate degree from Universidad Central de Venezuela.