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Alex Nieminen is an experienced professional with a diverse background in marketing, branding, and entrepreneurship. Currently serving as a Board Member at Helsinki Partners and a Professor of Practice in marketing at Turku School of Economics, Nieminen is also the Co-Founder and CEO of N2 Helsinki Oy, a branding agency, and a partner at CoMusic Management Oy, overseeing a roster of prominent artists. Additional roles include Founder and Restaurateur at Yes Yes Yes, a vegetarian restaurant in Helsinki, and previous board positions at Leader Foods and Satama Interactive Oyj. Nieminen's academic credentials include a Master of Arts in Digital Management from Hyper Island and a Master’s in Journalism from the University of Tampere, as well as an eMBA in Media Economics from Turku School of Economics.