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Ian Williams is an experienced analytics professional currently serving as the Strategic Analytics Manager at N Brown Group since May 2017, where leadership includes overseeing a team of analysts and driving insights into retail trading performance. Previously, Ian had a successful tenure as Lead Data Scientist at Shop Direct from June 2009 to February 2017, leading projects in Product, Pricing, and Range Planning. Additional roles at Shop Direct included Personalisation Analysis Manager, Business Modelling Manager, Web Analytics Manager, Senior Analyst Cat & ECA, Supplementary Sales Analyst, and Marketing Analyst, contributing to diverse areas such as econometric modeling, customer satisfaction analysis, and web performance. Ian holds a BSc in Business Operation and Control from The University of Salford, further complemented by educational experiences at Rainford High.