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Adam McGough is an experienced data professional with a career spanning over two decades. Currently serving as the Head of Data Science at N Brown Group since March 2018, Adam previously held positions at Vodafone as a Data Scientist & Analytics Manager, where management of the Vodafone UK PAYG analytics team was a key responsibility. Prior roles include Data Modelling Consultant at QinetiQ, focusing on global data consultancy and training, and Operational Researcher at HM Revenue & Customs, supporting policy and intervention through analytics. Adam began the career as a Data Analyst at JD Williams, specializing in predictive modeling and analytics. Adam holds a BSc (Hons) in Management Science from Lancaster University, obtained in 2003.