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Laura Alfonsin is an experienced digital marketing professional with a diverse background in conversion rate optimization, SEO, content management, and social media strategy. Currently serving as Conversion Rate Optimization Manager at MyZone since August 2021, Laura specializes in landing page optimization, A/B testing, and funnel creation to enhance conversions. Prior roles include Content & SEO Manager at Globant, where expertise in search engine optimization and content strategy was developed, and Social Media Manager + Content Manager at Patagonia Interactive, focusing on content strategy and coordination. Laura's career also includes freelance work in social media management, outreach management at Upstream Connections, and online marketing and SEO at ClickBed.com. An education background includes a Bachelor's degree in Advertisement from UADE and a Web Programming certification from IT MASTER.