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Candy Li is an accomplished professional with extensive experience in growth marketing and fashion communication. Currently serving as Head of Growth at MyyShop since December 2022, Candy is responsible for brand and user expansion, particularly in the U.S. market. Additionally, Candy is a partner at PMW Live, a TikTok LIVE Agency, and the founder of greenevery[day], a sustainable fashion platform. Previous roles include founder of HARDcANDY PR, managing overseas promotion for designer brands, and General Manager of ACTiVATiON Group. Candy has also contributed as a guest lecturer at China Academy of Art, focusing on fashion public relations and social media marketing. Educational qualifications include an Executive Doctorate in Business Administration from Université Paul Valéry, an MSc in International Fashion Marketing from Glasgow Caledonian University, and a Bachelor's degree in Drama and Film Arts Design from Communication University of China.