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Theo Jalby is a seasoned professional with extensive experience in business development and strategic consulting. As the founder of TRADE ME UP since March 2017, Theo specializes in commercial strategy and communication, providing consulting services in business development and marketing. Prior to this, Theo was an Account Manager and Project Manager for SAP CRM at EXTENSI from September 2011 to December 2014, focusing on major client accounts and operational organization. Earlier experience includes working as a CRM Consultant at Business & Decision Group, where responsibilities involved implementing SAP CRM features for INGENICO, analyzing business requirements, and developing functional specifications.