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Sani Leino serves as the CEO of Social Company Oy since March 2018, leading a firm specializing in social business that helps clients achieve results and profitable growth through digital and social channels. In addition, Sani is a partner and board member at HAVU Gaming Oy, a prominent Finnish esports organization, and has been an influential keynote speaker and moderator for MySpeaker and Speakersforum Finland since 2016. Sani's expertise in Social Selling and digital marketing is further showcased through a role as a lecturer at the Digital Marketing Institute, where Sani contributed to developing the first professional-level Social Selling qualification. Sani's previous experience includes key positions in sales and marketing across various companies, complemented by a solid educational background in international marketing and business sales.