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Adam Etherington has a background in sports journalism and social media marketing, with experience working for companies like Myprotein, Lights4fun, and Sky Betting & Gaming. At Sky Betting & Gaming, Adam held various titles such as Social Media Marketing Manager and Social Media Brand Executive. Adam's experience also includes roles such as Data Collection Executive at Perform Group and Football Analyst at Opta. With a degree in Sports Journalism from The University of Huddersfield, Adam has a strong foundation in media and communication.