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Boris Trifonov is a seasoned sales executive with expertise in high-tech hardware and software sales, currently serving Central and Eastern Europe at MYLAPS Sports Technology since February 2019. With a strong background in business development, Boris has successfully generated new business, nurtured strategic relationships, and managed sales pipelines. Previous experience includes roles as a web marketing specialist for a family-owned apartment hotel, a sales representative at TYC Europe B.V. and Wolftech.eu, a business analyst trainee at MOBGEN, and various internships focusing on market research, international marketing, and event management. Boris holds a Bachelor's Degree in Marketing & Sales from the University of Applied Sciences Wiener Neustadt and a high school diploma from the German Language High School.