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Frederic Llordachs i Marquès, MD, is a prominent entrepreneur and expert in digital health with extensive experience in healthcare management and innovation. Currently serving as the Cofounder and CEO of Llamalitica, Frederic focuses on enhancing patient-physician relationships through generative artificial intelligence. As a co-founder of Doctoralia and a partner since 2007, Frederic has significantly contributed to the digital healthcare landscape. In addition, Frederic holds various positions including Digital Health Assessor to GM at ACES, Board Member at Societat Catalana de Gestió Sanitària, and Innovation Board Member at ACHA. Frederic is also actively involved in academia, collaborating with ESADE Business & Law School and providing guidance in health management courses at Escuela Andaluza de Salud Pública. Frederic has a Doctor of Medicine degree from Universitat Rovira i Virgili and an MBA in Management from Esade.