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Bethany Akridge is an experienced marketing professional with a strong background in email marketing, CRM, and communications. Currently serving as the Marketing Director for CRM at MyEyeDr. since April 2021, Bethany previously held the position of Senior CRM Manager. Prior experience includes Email Marketing Manager at Total Wine & More, where responsibilities encompassed personalized email delivery, lifecycle strategy implementation, and team management. Additionally, Bethany served as Director of Marketing at Surprise Ride, leading marketing for a subscription box service and retail initiatives. Other roles include Communications Manager in Cambodia with SeeBeyondBorders, Email Marketing Manager at WeddingWire, and various marketing positions at Halfaker and Associates, Racepoint Group, and Edelman. Bethany holds a B.A. in Communications from Virginia Tech.