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Alida Amrekul is a skilled marketing data analyst currently working at Atolls since September 2022, where the focus is on developing and maintaining dashboards for tracking marketing KPIs across various teams and ensuring data quality with data engineers. Previous experience includes roles as a business intelligence analyst at EPAM Systems, where Alida created Power BI reports for a leading reinsurance provider, and as a sales data analyst at Philip Morris International, delivering reports and insights for management and sales teams. Additional roles include product analyst at Kolesa Group, lecturer at Suleyman Demirel University, sales and business development at abe - advanced business events, and social media marketing manager at iBEC Systems. Alida holds a Master of Science in Organisational and Social Psychology from The London School of Economics, a Master’s degree in Digital Marketing and Communications from Rennes School of Business, and a Bachelor's degree in Psychology from Al-Farabi Kazakh National University.