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Joost van Rooij is an experienced marketing and business development leader currently serving as Interim Manager Commercie at MyWheels since March 2024 and Chief Marketing Officer at The Sharing Group since January 2022. Joost oversees the branding and marketing strategies for a family of brands, including Mijndomein and MyWheels, and has held numerous positions, including Head of Marketing & Ventures at Hotels for Trees and various leadership roles at mijndomein.nl and dotAMSTERDAM. With a background in strategy and communication, Joost has demonstrated a strong commitment to innovation and sustainability throughout a career that began with directorial roles in advertising and strategy. Joost holds an MBA from Nyenrode Business University and a Master's degree from the University of Groningen.