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Pranav Shah is an accomplished professional with extensive experience in commercial management, marketing, and procurement across various industries. Currently serving as Senior Manager – Commercial – Marketing & Tech at MX Player, Pranav oversees the P2P Commercial process and manages marketing budgets while leading a small team. Previous roles include Manager – Commercial – Marketing at Sony Pictures Networks India, where Pranav managed central marketing efforts and annual budgets, and Senior Executive – Marketing & Business Services Procurement at Unilever, focusing on cost-saving initiatives. Pranav has also held positions at Mondelēz International, Samsonite, Johnson & Johnson, and others, contributing to supply chain management, procurement operations, and marketing research. An alumnus of Xavier Institute of Management & Research with a Master's in Marketing, Pranav's comprehensive background and strong negotiation skills have driven success in diverse business environments.