Callum Kempster is a seasoned professional in category management and e-commerce, currently serving as Responsable Ads & SEO at La MAE since January 2024. Previously, Callum held the position of Senior Category Manager at Groupe Mister Menuiserie, where responsibilities included driving sales and revenue for motorisationplus.com, overseeing product offers, managing national brand relationships, and leading IT project optimizations. From 2016 to 2022, Callum worked at studioSPORT, initially as International Buyer and later as Director of Category Management, where the focus was on product strategy, procurement, and supply-chain optimization. Additional experience includes roles at Business France and Red de Exportadores, emphasizing market research and export consultancy. Callum holds an M.B.A. in International Business Development from IAE Caen and has pursued studies at various institutions, including Baylor University and Université de Caen Normandie.